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Essence Magazine’s editor-in-chief, Constance White, was forced to back pedal when one of her editors, Michael Bullerdick, forgot that even a “private” facebook page can still end up embarrassing you in the public.
Bullerdick, the infamous white guy hired at Essence as a Managing Editor last summer, has turned out to be the kind of Right Wing, Fox News watching, Tea Party attending, first black president hating, extremist that we hear about in scary racist bed time stories. Bullerdick isn’t just a man with a few conservative viewpoints, he’s the kind of Republican who is so angry at black people and civil rights that he puts it all over his Facebook page. I wouldn’t be surprised if Bullerdick owns one of those “Don’t Re-nig” bumper stickers that are all the rage among Right Wing nut jobs.
Bullerdick was busted after the website Journal-isms sent a screenshot of his page to the editor. On the page, Bullerdick attacked civil rights leader Al Sharpton as a “Race Pimp,” went after President Obama as a radical, and touted videos by the late Andrew Breitbart attacking Attorney General Eric Holder. The commentary wasn’t just a matter of simple disagreement on policy, but was the kind of racial hatred that one would expect from the kind of Right Winger that even other Republicans might find embarrassing.
Bullerdick is certainly not the kind of person who should be, in any way, responsible for the editorial content at what used to be a leading publication reflecting the views of black women all across America. That would be like allowing Jesse Jackson to become a producer for The Rush Limbaugh Show, or putting ex-stripper Nene Leakes in charge of this year’s debutante ball. The fit is awkward, to say the least and not one that the majority of black women would ever approve.
Let’s be real: Bullerdick wasn’t someone that Constance White, nor the Essence magazine staff, would have hired had he not been thrust upon them by their financial overseers. Bullerdick being white is not the issue, although one could argue that there are thousands of talented black female journalists, locked out of white organizations, who would be quite qualified to speak to the black female experience in America. What is most problematic is the fact that Bullerdick is a guy who identifies with the values and beliefs of those who work night and day to preserve our nation’s long-held commitment to racial inequality. The union between Bullerdick and Essence Magazine was the kind of awkward arranged marriage that leaves the bride sobbing in the dressing room when she realizes she has no choice.
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Frances
July 27, 2012 at 12:12 pm
The answer is so simple BLACK WOMAN stop buying the magazine and create our own, again. Next one do not sell out! Just stop buing Essence magazine I stoped when it was sold to whites, it full of advertisement now anyway just an outlet to sell us a bunch of c**p we do not need. We are beautiful the way God created us.
Gayle Davis-Culp
April 26, 2012 at 12:38 am
I see this as an opportunity for Essence to say, “You must trust our decisions.”. I am sure they did not want to hire him. They had no choice. One question is, “Why do we sell to people who do not care about our vision?”. I wish Essence well, but it needs a black woman with vision to take it to where it should go.
Joyce Brown
April 23, 2012 at 5:23 pm
New owners Time Warner ^^^
Gina Williams-scott
April 23, 2012 at 2:13 pm
Essence has gone down hill since the new wave of people they have employed,its just not the same as years ago.
Beverley MsJackson Ifyanasty Smith
April 23, 2012 at 1:27 pm
It struck me as odd at the time when I learned that he was the managing editor over there. You gotta wonder why someone who has such a chip on his shoulder would even want to work for a magazine which spoke to black women and our culture.
Tracy Richmond
April 23, 2012 at 12:59 pm
the ole’ cliche’ I have black friends is just what that is, you can go as far as marry someone of color and in this case work wiith and act as though you are a diversed person….none of this has anything to do witht he inside. Even Zimmerman had black friends and the point of that is NOTHING! It’s useless words….it you truly have an unbias heart you don’t have to defend it and when you don’t the truth always comes out. Designed by God that-a-way.
Tasha Henley
April 23, 2012 at 12:56 pm
… interesting ! (O.o)