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Michael Jordan’s new Gatorade campaign, “Win From Within”, has some health advocates seeing red. The ad takes sports fans back to game 5 of the NBA championships when Michael Jordan played sick. Jordan had flu-like symptoms, was weak, and even had to be helped to the locker room, but he pushed through, played from within, and won, or so goes the ad.
The Public Health Advocacy Institute, however, has urged the Federal Trade Commission to pull the ad because it encourages teen athletes to play through a dangerous illnesses.
In a letter reported by USA Today, the institute told the FTC: “The Jordan Ad openly promotes engaging in vigorous physical activity while suffering from a very high fever, in Jordan’s case 103 degrees. It is a generally recognized safety principle that teens and even professional athletes suffering from a severe fever and flu-like symptoms should not engage in vigorous physical activity.”