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Though he hasn’t hit the big time yet, Kentucky Wildcats power forward Anthony Davis has already decided to keep his trademark look unique—by trademarking it.
The heavily-awarded athlete, who led the Wildcats to their eighth NCAA championship in March, has copyrighted his catchphrases “fear the brow” and “raise the brow,” a move which could win him considerable money in endorsement deals should he make tonight’s NBA draft.
“I don’t want anyone to try to grow a unibrow because of me and then try to make money off of it,” Davis explained to CNBC. “Me and my family decided to trademark it because it’s very unique.”
Up to now, NCAA rules have kept Davis from capitalizing on the look. Sports store The Blue Zone was actually the first to do so, selling “Brow” t-shirts and originally trademarking the “fear the brow” phrase. And many others attempted to cash in, according to University of Kentucky Associate Athletic Director for Marketing Jason Schlafer. “We sent a half a dozen cease-and-desist letters,” he said.
Davis has recently signed with Arn Tellem of the Wasserman Media Group. So far, he has signed a draft-night endorsement deal with Sprint’s NBA app for the Android, which would allow users to watch the event live on their phone.