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In the recent video release of the song “Booty Pop” by 7-year old Albert Roundtree Jr., his parents were attempting to argue that the video was nothing more than satire. But millions of people have expressed their outrage over the video and let his parents know that this kind of thing is not acceptable.
But this opens the door to a broader question of whether or not hip hop music being presented with a simple nursery rhyme format is being deliberately marketed to young children. Dr. Christopher Emdin from Columbia University says that the consistent production of adult-themed music being laid over nursery rhymes that are attractive to young children is part of a deliberate effort to bastardize the meaning of “blackmaleness” for young boys at a very early age.
In the song, “I can make your booty pop,” the little boy is rapping to the song with a melody that could easily translate to “Mary Had a Little Lamb,” or “London Bridge is Falling Down.” This leads some experts to wonder if the marketing of negative imagery to young black boys is similar to what was done in the tobacco industry when cigarettes were being marketed to young children.
The conversation is below: