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According to research funded by the Economic and Social Research Council (ESRC), a growing number of South African women are becoming Avon Ladies and are earning a sustainable income as a result. The research team conducted surveys with 300 black Avon Representatives working in South Africa and with 77 of their consumers.
They found that on average, Avon Representatives earned enough to cover their typical household expenditures for food and beverages, clothing and shoes, and healthcare.
The study also shows that women who relied on Avon for their primary income (and had worked as Avon Representative for 16 months or more) earned enough to place them in the top 10 percent of self-employed black women in South Africa.
Nearly 75 percent of the women surveyed said Avon had gave them financial freedom. Researchers found that 92 percent of the women had their own bank accounts. In South Africa overall, only 38 percent of black South African women have any sort of bank account.
A majority of the women–89 percent– also said that the training the received through Avon will help them obtain other forms of employment.