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by Dr. Boyce Watkins, KultureKritic.com
Nike, being the marketing geniuses that they happen to be, are always testing the limits of our collective ignorance. The new LeBron X sneaker being released by Nike will take the company to the mountain top by charging a whopping $315 for a pair of plastic sneakers that probably cost just a few dollars to make in some third-world sweatshop.
Of course, the routine will be the same: Kids will be convinced that they have to have these shoes by any means necessary, they will line up around the block at 6:30 in the morning on the day that the shoes are released in order to spend their last few dollars buying a product that will be d**n near worthless just a few months from now.