Dr. Boyce: Why I am Boycotting Nike’s LeBron James Sneaker
by Dr. Boyce Watkins, KultureKritic.com
Nike, being the marketing geniuses that they happen to be, are always testing the limits of our collective ignorance. The new LeBron X sneaker being released by Nike will take the company to the mountain top by charging a whopping $315 for a pair of plastic sneakers that probably cost just a few dollars to make in some third-world sweatshop.
Of course, the routine will be the same: Kids will be convinced that they have to have these shoes by any means necessary, they will line up around the block at 6:30 in the morning on the day that the shoes are released in order to spend their last few dollars buying a product that will be d**n near worthless just a few months from now. 
Read More At Kulture Kritic
Dr. Boyce: Why I am Boycotting Nike’s LeBron James Sneaker
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by Dr. Boyce Watkins, KultureKritic.com
Nike, being the marketing geniuses that they happen to be, are always testing the limits of our collective ignorance. The new LeBron X sneaker being released by Nike will take the company to the mountain top by charging a whopping $315 for a pair of plastic sneakers that probably cost just a few dollars to make in some third-world sweatshop.
Of course, the routine will be the same: Kids will be convinced that they have to have these shoes by any means necessary, they will line up around the block at 6:30 in the morning on the day that the shoes are released in order to spend their last few dollars buying a product that will be d**n near worthless just a few months from now.
Read More At Kulture Kritic