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Nike claims that its production costs have gone way up, and that’s the reason the company will be selling its Lebron James tennis shoe, Lebron X, for $315. A more likely reason for why Nike is choosing to raise the price of its Lebron shoe is because it can. Nike couldn’t have missed how their $200 Jordans always sell out at breakneck speed, so why not raise the price? A person who is stupid enough to buy a $200 shoe is probably stupid enough to buy a $300 shoe, right.
The Wall Street Journal reports: