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It seems that her wild ways are starting to catch up with her. The singer Rihanna has been dropped by the CEO of Nivea for being “too wild.” Stefan Heidenreich, the CEO of the company that says it will no longer pay any of the singer’s bills, seems to feel that Rihanna is not an adequate role model for young women, and therefore needs to hit the bricks.
Rihanna signed her deal with the company back in 2011 and the company even used one of her songs, “California King Bed” in its commercials. All the while, Rihanna continued her Whitney Houston ways, smoking marijuana in public, running with bad boys with the last name “Brown,” and all kinds of other things that don’t quite make her the most wholesome woman in the block. That’s when the new CEO said “enough.”
“Rihanna is a no go … I do not understand how to bring the core brand of Nivea in conjunction with Rihanna,” Heidenreich said.
Heidenreich also said the following: ”Nivea is a company which stands for trust, family and reliability.”
Apparently, Rihanna isn’t happy with the company’s decision. She tweeted a photo of the CEO, stating, “No caption necessary.”