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Rapper 50 Cent is setting the bar high for his fellow comrades. To push his energy drink, SK further, he is calling on African entrepreneurs from Africa to distribute his popular SK brand. He is not the first rapper/musician to understand the importance of product branding to boost their image. Others who have capitalized on fusing their hip hop success with other markets , have been Nelly, Ludacris, Jay-Z, Weezy, and Fifty ’s mentor Dr. Dre
SK, short for Street Kings, is an energy drink developed by Fifty to help raise a person’s energy level. Aside from raising money, he would like to be able to aid in helping the many starving populations of Africa.