Farhad Manjoo, writing for Slate.com, argues that Google completely blew its opportunity to compete directly with Facebook in the lucrative social media space. He says that when corporations raced to join Google +, they were met with nothing short of shear rejection from the network, that seemed surprisingly unprepared for prime time.
A product manager posted a message discouraging businesses from creating Google+ profiles, and the company began shutting down the profiles posted by renegade firms. This prompted many creative workarounds—TechCrunch jokingly created a page for a fellow named Techathew Cruncherin—but Google was unmoved. (Cruncherin’s profile was shut down.)