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Rosette and Livingston conducted a study asking 228 participants to read fictitious news articles about a company’s performance; including permutations in which the leader was black or white, male or female and successful or unsuccessful. What they found was that black women who failed were viewed more critically than their underperforming white or male counterparts — even those of the same race. The findings, published in the Journal of Experimental Social Psychology this month, represent a case of “double jeopardy,” the study authors say, or the product of being neither white nor male.
According to a report called ”Risk and Reward” released by the League of Black Women Global Research Institute in 2011, professional black women made up only 1% of U.S. corporate officers, despite the fact that 75% of corporate executives believed that having minorities in senior level positions enables innovation and better serves a diverse customer base. Similarly, black women held just 1.9% of board seats in the Fortune 500 compared to 12.7% for white women, numbers that The Huffington Post said compounds overall dissatisfaction among black women in corporate jobs. The disparity, along with limited opportunity for upward mobility, might also explain the shift black women have been making from corporate America to entrepreneurship, with black women starting their own businesses at three-to-five times the rate of all businesses.
According to a report by the Economic Policy Institute, 10.8% of African American college graduates were unemployed in comparison to an 8.7% for white graduates. The disparity found in the data points to larger issues of race, education, and social mobility in the United States. Last month the unemployment rate for African Americans (14.1%) was nearly double the national unemployment rate (8.3%). Given the dismal outlook for job security in the African American community, these minority graduates may find more success in owning and operating their own businesses.
Recent data from the Bureau of Labor Statistics reveals that black self-employment has been on the rise. The number of self-employed blacks grew by 5.7% from 2007 through 2009, in contrast to the 3.4% experienced by self-employed whites. Some minority entrepreneurs have found a substantial amount of success using social media. Twenty-four year old minority alum of the University of California at Berkeley alum, Charlie Fyffe, started his dessert business, Charlie’s Brownies, on Facebook. “I started my business initially on Facebook, marketing through a fan page for four years before getting a real Web site,” he said in an interview. “As social media has become a societal norm, the popularity of my brand naturally grew with it.”
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insightful
September 15, 2012 at 6:39 am
Meccanaje u 4got 2 tell that jerk that if he is black, a white woman can have his black A$$. Also, while u black men r choosing white women, there r white men & others r choosing black women. Don’t get it twisted, we r desirable but, we choose 2b loyal. Thank you 4being negative hopfully black women will read ur comment & decide that it is ok 2seek companionship outside their race!!!
rick freeman
September 14, 2012 at 2:31 pm
most black women are mean and lazy, just ask any black man. Given the chance corporate America will pick a white women just like black men.
meccanaje
September 14, 2012 at 9:17 pm
Not all black women are lazy…so stop your self hatred. We frankly don’t care if a black man will choose a white woman over a black woman. Your excuse is tired and old. Its also a shame if your a black man because your talking about your own mother, sisters, aunts, cousins, grandmothers and daughters if you have any. Quite pathetic!
Kim Fields
September 25, 2012 at 8:04 pm
You’re sick. You must hate your black mother, black sister, black aunt, black daughter, and black grandmother in order to say something like that. The reality is really that you hate yourself. You are ashmaed to be black. Be a man and admit it to yourself. You’ll feel better. Then investigate why you hate your blackness.
Kirsten
September 13, 2012 at 8:06 pm
I am a part of this statistic and no all too well what it feels like to be under appreciated! My mother always said, “You have to work twice as hard to be considered half as good” and this article proves that this is still true!