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Microsoft believes that the Xbox can be a lot of things to a lot of people. For one thing, they strongly believe that your next Hollywood blockbuster film might come from the little game console that was once thought to be limited to Halo and nothing else.
The company just hired Nancy Tellem, who was president at CBS for a while, to run a production studio in LA that will help Microsoft enter into this new territory. Tellem’s job will be to put together original series that will run through the Xbox platform and nothing else. This is interesting, since we think of old people when we think of CBS and we think of young people when we think of the Xbox, and never the two shall meet, well most, of the time.