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No one’s ever happy when Charles Barkley shows up in any ad, but that’s mostly because he has slight speech impediment that makes listening to him uncomfortable. But now Barkley has given us another reason to cringe, one that doesn’t have anything to do with his lazy pronunciation of multi-syllable worlds. He’s doing ads for weight watchers that seem to suggest that men gain more *length* once they drop the pounds.
The basketball legend goes through a list of synonyms for a man’s man parts, and then goes on to suggest that losing weight serves as some sort of enhancement.
Barkely was recruited to be the spokesman for Weight Watchers because he is a man’s man, and it was thought that he’d be able to recruit men to join a weight loss club that’s filled mostly with women. That seems smart enough, but the problem with this ad is that it may go a bit too far. It didn’t just imply that a man could look fitter if he lost weight, it went – there.
Maybe this is a risk Weight Watchers is willing to take in order to get more men to participate in its program, and since we’re talking about it, that means it’s gaining some traction. The real question is rather or not some people will recoil at what Barkley is suggesting in the video. Only time will tell.
You can watch the full video here. Let us know what you think.