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Is it creative and cool when black people appear in ads using foul language like “Wake the f*ck up?” What about when we run ads in black neighborhoods that sing an R&B chorus to remind black people to “have Obama’s back?” A politician is bringing these matters to the forefront of public conversation with a new campaign he’s created to target none other than Hollywood superstar Samuel L. Jackson.
The ad has infuriated Jackson so much that he’s threatening to sue the man who created it. Randall Terry, who is running for President of the United States and for Congress in Florida, is accusing Jackson of “carrying water for racists” whom he claims promote black genocide by supporting abortion clinics that are primarily located in black neighborhoods.
Jackson created a video on the matter that has since been banned, where he uses a character referred to as “Sir Reginald Bling.” Mr. Bling then raps about Jackson and his allegedly buffoonish minstrel show:
When Obama and Biden work themselves to a fit, they picked up the phone, called 9-1-holy sh*t. Send a man who will Die Hard with a Vengeance for us, and a man who will stay in the back of the bus. You’re darn right we’ll work. No, you just stay calm. Get Samuel L. Jackson to play Uncle Tom.
“When you have to have a black man help with black genocide…call Uncle Tom Jackson!” says Terry’s campaign. In the letter to Terry, Jackson’s attorneys state that the allegations are “false, defamatory and outrageous,” in their claim that Jackson associates with organizations that seek to exterminate black babies.
“The use of Mr. Jackson’s name and image to advocate the highly offensive statements in the Commercial, namely that he supposedly advocates ‘Black genocide,’ and the other outrageous positions discussed above, has caused Mr. Jackson to suffer substantial emotional distress,” the letter says.
Terry says that he’s not going to back down and he plans to keep running the ad:
“The stations are protected by FCC law from any legal action for any political campaign ad that runs on their stations. And I am protected by the first amendment — not to mention the truth.”