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Former Essence writer and activist Michaela Angela Davis has announced a new campaign geared toward improving how black women are portrayed in mainstream media. “The Bury The Ratchet” campaign targets black women that live in the Atlanta, GA area. Davis feels that because of reality shows like “The Real Housewives of Atlanta”, that depict African-American women as gold-diggers, there is a need to place more focus on the less ratchet. “The goal is to get the spotlight off the ratchetness and on the successful women in Atlanta.”
Davis plans to hold a symposium at Spelman College in March 2013, that will involve African American leaders analyzing the effects of television on black culture. After that, “Bury The Ratchet” will then create public service announcements demonstrating how black women feel about how they are portrayed in the media. “ We want to change the mind of young women who absorb these images. The first thing we are doing is giving them a voice.”
Davis was the founding fashion director for Vibe magazine and she was the last editor-in-chief of Honey magazine. Davis has written for several projects over the past few years, including Everything But The Burden: What White People Are Taking From Black Culture and Beloved: Baby Scrapbook and Journal. She is also the leader of “Mad Free” , a community of revolutionary women whose purpose is to liberate the image of women.
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