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If there is anything on the mind of CNN boss Jeff Zucker, it’s ratings. The network is finding that programming that is fair, neutral and truly balanced doesn’t do as well as the crazy stuff that we see every night on Fox News and MSNBC. One of the moves that Zucker is considering is cutting Soledad O’Brien in the morning and replacing her with a “lighter and brighter” option, Erin Burnett.
Burnett currently hosts on CNN at 7 pm, but a source told the New York Post that Zucker is strongly considering pushing her to mornings.
“Zucker thinks she’s a real talent,” a source told The Post. “He’ll team her up with a guy, and they’ll go after the audience watching ‘Today’ and ‘Good Morning America.’ One thing Zucker knows how to do is a morning show.”
Zucker might know how to get people to start watching CNN again. He was the executive producer for NBC’s Today back in 1992, which was the dominant morning show for 16 years. There is no word on what would happen to O’Brien and her trademark series, “Black in America.” But the move would be disappointing to those who enjoy seeing darker faces on television.