What's Happening In Your World
By Staff Blogger Miami Heat forward, LeBron R. James, or “King James” as his fans call him, won his second straight championship last week. He has had his best season ever, but advertisers don’t seem to be clambering over themselves for him. According to the Sports Illustrated and Fortune magazines’, Fortunate 50 rankings, James has more than $39 million in annual endorsements, which beats any other athlete still competing. However, Michael Jordon, who retired from the professional basketball scene more than 10 years ago, beats James by over $41 million in endorsement deals per year. According to experts, James will never be a “Michael Jordon” and many NBA fans simply don’t like him. According to various surveys, when he moved to the Miami Heat in 2010, his popularity rapidly decreased. Henry Shafer, executive vice president of one of the survey companies, Q Scores, said that James drop in popularity was the biggest they had seen without some criminal offense being committed. Shafer went on to say that although James has started to make a comeback with fans, he doesn’t seem to have made much of an impact with the general public. He adds that an important part of getting endorsements is how you interrelate with the general public and not so much about winning games. A competing survey done by the Celebrity DBI index, shows James to be on a level with Mickey Rourke and Gene Simmons, vocals and base guitar for the rock group Kiss. Darin David, director of The Marketing Arm, said “It certainly doesn’t hurt that [James] has won two championships in a row. But it’s going to be really hard for him to match what Jordan delivered on camera and how he resonated with fans.” The Marketing Arm is a sports consulting group who arrange deals between celebrities and advertising companies. David went on to say that some athletes, such as Jordan and Peyton Manning, have special personalities that make them more sought after by advertisers. He continues that however successful some athletes may be, they will never have this on-screen persona. Although James has endorsement deals with consumer companies such as Coca-Cola, McDonald’s and Samsung, his air time in commercials is limited, even during NBA playoffs. James also has a deal with Nike, as does Jordan.

Can LeBron Ever Be an Endorsement Star like Jordan? Fans Don’t Like Him

lebronBy Staff Blogger

Miami Heat forward, LeBron R. James, or “King James” as his fans call him, won his second straight championship last week. He has had his best season ever, but advertisers don’t seem to be clambering over themselves for him.

According to the Sports Illustrated and Fortune magazines’, Fortunate 50 rankings, James has more than $39 million in annual endorsements, which beats any other athlete still competing.

However, Michael Jordon, who retired from the professional basketball scene more than 10 years ago, beats James by over $41 million in endorsement deals per year.

According to experts, James will never be a “Michael Jordon” and many NBA fans simply don’t like him. According to various surveys, when he moved to the Miami Heat in 2010, his popularity rapidly decreased.

Henry Shafer, executive vice president of one of the survey companies, Q Scores, said that James drop in popularity was the biggest they had seen without some criminal offense being committed.

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